Павел Тонов и Кремена Димитрова, основатели на RealFood, и техните деца.
Who are we?

Bulgarian family company

We are RealFood, and with us, you'll find clinically tested and certified food supplements produced in small batches, as well as natural products that are kind to you and the environment.

Mission

Fast, easy, and timely delivery of verified products and information to every health-conscious individual in Bulgaria and Romania.

Vision

Our clients to be one step closer to their optimal health!

Values

Professional attitude towards every client and partner, strict adherence to deadlines, agreements, and payments. Flexibility, inventiveness, and integrity in collaborative work. Clear, open, and timely communication with every client and partner. Informed - we are a conduit for verified and reliable information. Always up-to-date with new technologies (back- and front-end) and social communications.

Our Story

The year is 2016, and it all starts with the love for a child – Simona, the daughter of Pavel and Kremena.

Like every mother, Kremena is facing a challenge – to find the best fish oil, rich in Omega-3 fatty acids, for 1-year-old Simona, who refuses formula milk, and her mother's breast milk is already running out. "After a few nights of searching and comparing, I concluded that there is no truly high-quality fish oil in Bulgaria.

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Then, from article to article, I stumbled upon EVCLO! I ordered it, but I didn't want to wait for it from abroad every time. My wish was to recommend it to my friends as well. That's why I decided that Rosita EVCLO should also exist on the Bulgarian market. We should have easy access to this food, invaluable for the health of the whole family," shares Kremena. It turns out that in Bulgaria and the Balkans, many high-quality products from leading global companies are missing. And there is demand. Driven by the needs of our customers, we gradually expanded our portfolio, and in 2021, we also created our own brand of premium hydrolyzed collagen. Pavel has been dedicated to RealFood from the very beginning. Kremena remained in the corporate world for another 5 years, but since the end of 2022, she has been an active part of the grown RealFood team. Behind RealFood is a small but compact team of people who love what they do and do it well, with heart and soul. Together, we all unite our efforts in RealFood's mission. If there is a quality product that interests you but you can't find it on the Bulgarian market, write to us!

Meet our team

Pavel is the backbone of RealFood and the person for whom nothing is impossible! If something hasn't been invented yet, Pavel will quickly find a way to make it happen. His passion is digital marketing and challenges, and he loves to challenge himself the most. Pavkata plays squash and practices yoga. When he has more free time, he quickly flees the big and noisy city to enjoy peace in nature. For him, RealFood is a mission and a way of life.

Kremena is inspiring, driven, diplomatic, and very open in her communication with people. She loves to read and travel, and her true talent is that of a discoverer – she always finds solutions, talents, and exceptional products! Besides being a co-founder and manager of RealFood, Kremena leads the marketing team. Together with her husband Pavel, she is responsible for strategic partnerships and the business development of the family company. According to Kremena, RealFood is authentic, colorful, and still has a lot to show!

Emiliana is a cheerful innovator on our team. She combines the freedom to be herself with her sense of humor to do things in her own unique way. Whether there's a problem to solve, a creative task, or a challenge, Emi always jumps in with enthusiasm and offers support. In her free time, she loves to read fantasy novels and take "sweet" escapes to Italy.

Andrey is the responsible and fun new addition to our logistics department. Every day is a dynamic challenge for him, where he bravely demonstrates multifunctionality and a smile. For RealFood, he shares that it is a modern and fast-growing company, and the close-knit team contributes to the good mood. Outside the office, Andrey likes to work out and relax with friends.

Simona is the creative force behind RealFood's content – the person who knows how to give character to every idea. Imaginative, dedicated, and fun – she works precisely, but always with a pinch of good humor. That's why every campaign bears her signature. When she's not in creative mode, you'll find her with a book in hand, playing with her puppy, or with her loved ones. For Simona, RealFood is a place that stimulates growth and where every idea gets a chance to shine.

Maria is a keen observer of the world – someone who catches nuances and transforms them into words with meaning and a message. Ambitious and responsible, she can grasp the essence of an idea and turn it into a story that evokes a feeling. Her inspirations come from travels, time spent in nature, and conversations with loved ones. For Maria, RealFood is a place where growth is not a goal but a natural process – within a team that believes in your ideas and encourages you to build upon them.

Katya is the person behind the camera with a knack for turning moments into stories. Ambitious, sensitive, and intuitive, she sees the details others miss and creates photos that resonate. Responsible and always ready to try something new, she transforms every task into a creative adventure. Away from the lens, you'll find her enjoying her favorite music, a good film, traveling, or dedicating time to her dreams. For Katya, RealFood is more than just a job – it's a circle of people who support each other, learn from one another, and share important moments.

Valya is a creative and ambitious perfectionist who can create anything from scratch. The ideal qualities for a marketing specialist and graphic designer at RealFood! She loves to relax by the sea, travel, read, try new foods, and learn new things. Thanks to her, RealFood's print and digital materials are beautiful and captivating. For her, the environment at RealFood is interesting, innovative, and fast-developing. Yes, it is. And her contribution to the company's development is significant.

Kaloyan is persistent and consistent, and his ability to combine the technical aspects of marketing with creative work is his driving force at RealFood. He believes that the workplace is a balance between creativity and professionalism. Kaloyan describes his hobbies as practicing various sports and traveling to different destinations.

Ani brings lightness, character, and ideas to everything she creates. With an eye for detail and natural creativity, she transforms every challenge into a visual solution with her unique touch. At RealFood, she finds the freedom to experiment, develop bold concepts, and bring the brand to life in her own way. Outside of work, she creates, photographs, travels, and gathers inspiration, which then confidently finds its way into her designs.